How does the prepaid campaign balance work for advertisers on ReTarget?

  • Hey team! We are currently setting up new traffic acquisitions and exploring the platform's financial dashboard for advertisers. A specific question came up regarding funding and spend: How does the prepaid campaign balance work for advertisers on ReTarget? I'm curious about the underlying mechanics: how exactly are funds deducted from the prepaid balance in real time, is there an option to establish daily caps, and what happens to overlay delivery if the balance hits zero unexpectedly during an active campaign?

  • A quick practical detail as well: does the system support auto-refill via a linked card or crypto wallet so we don't miss out on target traffic during peak hours due to banking processing delays?